Generate Demand
Generate demand for your business through customer and partner word of mouth.
"Marketers are used to controlling the messages, while the social technology groundswell rejects control. But the one thing marketers want more than anything else is to connect with their customers, and technologies like social networks, ratings and reviews, and blogs make those connections not just possible but productive."
"Lessons From the Groundswell", Forrester Research Inc., October 6, 2008.
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Word-of-mouth (WOM) is often considered to be the most reliable source of ideas and information on a company's products and services.
With the increasing popularity of social networking sites and Web 2.0 technologies, it is now even easier for your customers and partners to share their perceptions - good and bad - about your brand. To stay ahead, smart businesses are rapidly introducing social software applications in imaginative, customer-focused ways to revitalize their whole marketing approach.
Sixent Enterprise can help you build a dialog with your customers and partners to impact the awareness and demand for your brand. It offers a suite of the latest Web 2.0 communication and collaboration tools integrated into a branded, secure environment.
With a clear social marketing strategy, and by cleverly deploying Sixent Enterprise best-of-breed Web 2.0 technology, it's possible to generate demand for your business through customer and partner word of mouth.
A Social Approach To Demand Generation
Drive Awareness
- Stimulate openness and brand loyalty by encouraging dialog in an environment that you can directly participate in
- Invigorate your brand with customer-led ideas and online interactions
- Strengthen customer and partner relationships and brand passion using open, semi-private or private collaborative communities
- Drive new and repeat business by encouraging evangelists to share successes and brand experiences
Build Relationships
- Gain a deeper understanding of customer and partner needs and preferences to build lasting, mutually rewarding relationships
- Humanize your brand by encouraging direct interactions between employees, customers and partners
- Drive value deep into your organization by empowering multiple touch points between your customers, partners and employees
- Effectively and efficiently share best practices and knowledge throughout your network of partners and customers
Enterprise Appropriate
- Customize the hosted Sixent environment to mirror your brand
- Choose your own site URL and add SSL encryption for extra security
- Keep informed of community activity with Sixent's near real-time granular reports and metrics
- Manage access to profiles, groups, contacts and content through a comprehensive Administrator interface
- Seamlessly integrates with other enterprise applications through the pod-based interface
Benefits
Take a fresh, social approach to customer and partner engagement:
- Improve brand awareness and reputation
- Capture customer and partner needs and share their successes
- Increase satisfaction and loyalty and ultimately demand for products and services
- Generate word-of-mouth sales through customer evangelism