Drive Innovation
Discover new ways to align customer needs with product development to accelerate your competitive edge.
"In a recent global study, 93% of senior business executives cited innovation as a top strategic priority. Why? A globalized economy and the pervasive Internet are accelerating the winds of change buffeting today's enterprises. To stay ahead of constant change, CEOs are clamoring for continuous - not ad hoc - innovation."
"The Rise Of Innovation Management Tools", Forrester Research, Inc., July 14, 2008.
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Whatever your business, a strong focus on innovation is essential to successfully attract and keep your customers.
While traditional methods such as focus groups and monitoring customer support yield acceptable results, they rarely accelerate the pace of innovation sufficiently to deliver sustainable competitive differentiation.
What's more, the success rate of new products and services designed from the results of these research channels has room for improvement. That's where Sixent Enterprise can make a difference.
Sixent Enterprise is a social networking platform built for business. It offers a suite of the latest Web 2.0 communication and collaboration tools integrated into a branded, secure environment.
With Sixent Enterprise, it's possible to empower your marketing, research and design teams to connect and collaborate effortlessly with customers to drive market-changing innovation.
A Social Approach To Innovation
Customer-Led
- Improve new product success rates by focusing innovations on what customers think is important
- Understand what works (and doesn't work) based on direct customer feedback
- Proactively monitor online customer interactions and activity to gain real-time insight
- Learn first-hand about customer-advocated improvements and additions to your products or services
Key Insights
- Gain insight on product usage and satisfaction through blogs, comments, discussions and a host of other social tools
- Strengthen the findings of traditional market research by discussing it with deeply engaged customers
- Start discussions by letting customers know what you plan for the products and services they use
- Nurture evangelists by including them in beta-tests and through community dialogue
Sustainable Business
- Develop deeper relationships that enable you to understand and address fundamental customer needs
- Gain fresh perspectives to stimulate the cycle of innovation through existing and new customers
- Lower R&D costs by building a network of engaged customers who are eager to be involved in your design and development processes
- Build loyalty by communicating upcoming changes that address customer ideas and issues
Benefits
Take a fresh, customer-focused approach to product and service innovation:
- Align product development to customer needs to increase loyalty and satisfaction
- Increase success rates of new products by investing in customer input
- Shorten development lifecycle through rapid feedback
- Lower costs of market research while increasing customer retention
- Sustain competitive differentiation and prestige
- Generate sales through customer word-of-mouth