Evolve Your Marketing Research: How to Incorporate Online Communities and Social Technologies to Gain Deeper Insight

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Introduction To The Topic

More and more, it is the conversations between customers, their opinions and feedback that guide choices and purchasing decisions. In response, a new breed of social media marketer has evolved -- listening to their customers' organic and authentic conversations on social media communities like Facebook, Twitter, YouTube and in blogs.

However, business continues to need the rigor of qualitative marketing research techniques. Join Simon Chen and Doug Church as they discuss how leading firms can combine the worlds of traditional marketing research and social technology to gain deeper business insight and make sense of customer participation and conversations.

About The Presenters

Simon Chen
Senior Consultant, Ramius Corporation
Simon manages major client relationships, helping them to strategize, design and deploy Ramius' online community and social network solutions.
With an expertise in using online social technologies to help people connect and communicate to work, learn and innovate, Simon acts as a spokesperson for Ramius. An active contributor to the social computing community, Simon co-organizes the Social Media Breakfast events in Ottawa, Canada - a business networking event for community and social media marketing professionals.

Connect with Simon
Twitter: @sylc
Doug Church
Founder/Partner, Phase 5
Doug is a founding partner of Phase 5. Since 1989, Doug has conducted hundreds of marketing research and planning assignments for information, technology and e-business initiatives. These include high profile branding, market assessment, usability and performance measurement studies for private sector and government organizations. Doug regularly conducts research in the United States and Europe (as well as Canada) and is experienced in managing projects of international scope.
Doug has launched two syndicated surveys tracking trends in the Internet economy among end-users and decision-makers. He is the lead partner responsible for the Information Services Panel, a Web-based research study of 1,800 special librarians and information professionals sponsored by the Special Libraries Association and major international publishers.

Connect with Doug