How to Manage the World of Engaged Brands

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Introduction To The Topic

Based on the learnings and insights from the recently-launched book Wikibrands -- Reinventing Your Company in a Customer-Controlled Marketplace (McGraw-Hill), author Sean Moffit dives more deeply into the subject of online community management and what key success factors are involved in the front line management of customer and fan engagement, digital and social media activities.

With less than 75% of companies having policies to govern the sometimes messy arena of the Social Web and less than half having strategies and full time resources to manage this exciting but resource-intense wikibrand world, this webcast is an essential guide for managing and staying relevant in business and marketing for 2011.

Key coverage areas will include: community platforms, the life stages of a community, the 11C's of community management and the 15 roles that community managers play. Recent data from Agent Wildfire's Community Management Report will augment Sean's Wikibrands research and findings.

About The Presenters

Sean Moffitt
President, Agent Wildfire
Author/Chief Architect, Wikibrands
Sean is a well-recognized thought leader in company innovation, brand leadership, social influence marketing and online community building, marrying his passion for grassroots engagement, digital technologies and the brand. He has been an executive-level marketer, agency leader and consultant, in roles bridging the traditional and digital divide for over 15 years.
As an answer to business' future, Sean founded Agent Wildfire in 2004 ( - a leading marketing, media and research firm dedicated to customer advocacy and innovation, word of mouth, influencer marketing, online communities, social media and buzz-building. Located in Toronto, he now continues and expands that work for startups, Fortune 500s and executive teams by leading the Wikibrands consultancy (
Sean has previously led the direction of Canada's best known brands at Molson, Guiness, Labatt, Procter & Gamble and others as a client and agency partner. He speaks frequently on the subject of new marketing and media, chairing national conferences, speaking internationally and commenting in national broadcast and top print media and lecturing at universities across a variety of topics. Sean is also an executive consultant to Don Tapscott's firm nGenera ( and helps executive and brand teams power the collaborative enterprise.

Connect with Sean
Twitter: @SeanMoffitt