Leverage Traditionally Untapped Resources

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Introduction To The Topic

It all starts with an idea! Are organizations monitoring all potential idea sources or is the next big thing passing them by? Why is it important to include ideation as a key part of your innovation strategy?

Join Anastasia Valentine and Simon Chen as they profile a billion dollar company, a multimillion dollar company and a startup and explore how these companies are incorporating ideation as part of their successful, repeatable and sustainable innovation strategy.

This webcast will explain how companies are leveraging traditionally untapped resources such as customers and B2B partners, for gathering ideas and formalizing their marketing and product investment process. Anastasia will describe 10 steps to create the ideal conditions to capture ideas and encourage creativity in business.

About The Presenters

Simon Chen
Senior Consultant, Ramius Corporation
Simon manages major client relationships, helping them to strategize, design and deploy Ramius' online community and social network solutions.
With an expertise in using online social technologies to help people connect and communicate to work, learn and innovate, Simon acts as a spokesperson for Ramius. An active contributor to the social computing community, Simon co-organizes the Social Media Breakfast events in Ottawa, Canada - a business networking event for community and social media marketing professionals.

Connect with Simon
Twitter: @sylc
Anastasia Valentine
CEO, Chief Strategist, Sandbox PM
Anastasia cultivates innovation and technology advancement for companies of all sizes. Her knowledge and skills were honed in large company settings focused on software technology and she now uses these to bring leading practices to organizations in all industries.
Anastasia takes the lead on all things strategy for Sandbox PM customers. With 20 years of experience defining and bringing all types of products to market, she is the one you want on your side to strategize, promote and market your company, products or services to the ideal customer! You want results, she gets them!

Connect with Anastasia
Twitter: @AVV